What is the purpose of the "Remember me" option when making online purchases?

The "Remember me" option is primarily designed to streamline the user experience during online transactions by retaining user information and preferences. This can inherently contribute to enhancing security measures. When a user selects this option, their login credentials or preferences are usually securely stored for future visits. This practice can facilitate stronger authentication processes by ensuring that users can access their accounts more easily without having to remember and enter complex passwords each time.

It is essential to recognize that while it may provide convenience, the effectiveness of this option in enhancing security depends on how it is implemented by the website. Proper encryption and secure data handling are critical in ensuring that saved information does not become a vulnerability.

Other answers may suggest different functions, such as providing cost savings or eliminating the need for passwords, but the primary purpose of the "Remember me" option is focused on improving the user experience while still considering aspects of authentication and security.