What does the Children's Online Privacy Protection Act primarily aim to protect?

The Children's Online Privacy Protection Act (COPPA) primarily aims to protect children's personal information. This federal law was enacted to safeguard the privacy of children under the age of 13 by imposing requirements on websites and online services that are directed toward children or that knowingly collect information from children. It requires these entities to obtain verifiable parental consent before collecting, using, or disclosing personal information from children. The overarching goal is to ensure that children's online activities and personal data are handled safely and responsibly, acknowledging their vulnerability and the importance of protecting their privacy in the digital age.

The other aspects related to data encryption, commercial marketing strategies, or user-generated content do not align with the primary focus of COPPA, which is specifically aimed at protecting the privacy of children and their personal information in the online environment.