True or False: The FTC advises businesses that sound security practices are unnecessary when developing new products.

The assertion is false because the Federal Trade Commission (FTC) emphasizes the importance of sound security practices when businesses develop new products. Implementing robust security measures is critical in protecting consumer data and maintaining trust. The FTC provides guidance to businesses on how to create products with security in mind to mitigate risks associated with data breaches and identity theft. Neglecting security practices can lead to vulnerabilities that expose sensitive information, resulting in potential financial losses and legal consequences for businesses, as well as harm to consumers. Therefore, sound security practices are not only advisable but essential throughout the product development process. This aligns with the FTC's mission to protect consumers and promote competition.